ABC's was conceived as a method of providing ample materials for readers to construct their own sales presentations after studying the text. This gives the instructor the flexibility of the focusing on the "how-to-sell" approach within the classroom. Cove

"This is the first book to apply powerful diagnostic principles directly to sales conversations. It shows you how to create a customer engagement in which the common barriers to success - limited access, ambiguous words, objections, and cutthroat negotiat

Vacation counSELLing