Digital transformation is no longer news - it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, former

Rethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Sco

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Devided into 2 parts, this book covers the essential priciples and techniques of tourism planning at the national and regional levels and show how successful they can be if managed properly. Part 1: Mathodologies Part 2: Case studies