The thesis is designed to investigate how conceptual metaphors using plants as source domain are used in English and Vietnamese internet newspapers in the light of cognitive perspective and discover the typical target domains from the source domain “plant

Digital transformation is no longer news - it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, former

This guides book will exploring the largest country in Western Europe, France is also the region's most diverse. It stretches from the rolling plains of the north to the jagged ridges of the Pyreness, and from the rugged coastline of Brittany to the clear

Green dreams begin like this: in the capital, things are not going well for you. Not al all. A botched deal in a cantina ends in a protracted argument, unexpected gunfire, a narrow escape down an alley patrolled by starved curs and querulous whores

Rethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Sco