The thesis is carried out to achieve two specific objectives as follow: Finding out the phonological, syntactic, and lexical features of English advertising slogans of cars; suggesting some possible implications for writing effective, impressive, and fasc

The choice of this topic is prompted by my interest of metaphors, especially metaphors used in English advertising slogans for food and beverage. The study aims to explore metaphors used in food and beverage slogans favored to advertisers and popular with

One of the ways to promote certain products is through advertisement. Advertisements may appear in brochures, magazines, newspaper, radio, television and also internet. The interesting thing from advertisements is the language they use. They frequently us

This study focused on syntactic and semantic features of coffee advertising slogans in English and Vietnamese to find out the similarities and differences between them. This research used quantitative and qualitative approaches. A quantitative approach wa

Cuốn sách này chú trọng vấn đề ngôn ngữ, chữ viết trên biểu hiện và quảng cáo, nhằm cung cấp cứ liệu về thực trạng sử dụng ngôn ngữ trong lĩnh vực này, đề xuất phương hướng cải thiện, và hoàn thiện các định chế quản lý, trên cơ sở đối chiếu với những quy