Luận văn420 LU-TA study on metaphors in English advertising slogans for food and beverage. /
DDC
| 420 |
Tác giả CN
| Lưu, Thị Phương Thảo |
Nhan đề
| A study on metaphors in English advertising slogans for food and beverage. / Lưu Thị Phương Thảo; NHDKH Dr. Tran Thi Thu Hien |
Nhan đề khác
| NGHIÊN CỨU ẨN DỤ TRONG CÁC KHẨU HIỆU QUẢNG CÁO
TIẾNG ANH VỀ THỰC PHẨM VÀ ĐỒ UỐNG |
Thông tin xuất bản
| H. : Viện Đại Học Mở Hà Nội, 2016 |
Mô tả vật lý
| 62tr. ; A4 |
Tóm tắt
| The choice of this topic is prompted by my interest of metaphors, especially metaphors used in English advertising slogans for food and beverage. The study aims to explore metaphors used in food and beverage slogans favored to advertisers and popular with customers. There is a variety of theories on metaphor and its use in advertisements, but this study is mainly based on the work of Lakoff and Johnson where metaphor is seen as a conceptual process that people use to understand and categorize the world. Therefore, forty slogans from international food and beverage brands such as: Coca-cola, Burger king, Mc Donald, Pepsi and other famous ones are classified into types based on Lakoff and Johnson’s classification, an analysis of the target domain, source domain and metaphor concept is conducted. By combining descriptive and qualitative methods, the study treats the common uses of metaphor in food and beverage advertising slogans. From the findings and analysis, we realize that conceptual metaphor plays an important part in advertising slogans in which ontological metaphor, orientational metaphor and structural metaphor are the most commonly used. The study is very useful for learning and teaching foreign language that helps teachers provide students with valuable ways of understanding through metaphor, since then students can learn and perceive language through practising and applying metaphors. The study can also help advertisers use metaphors in designing and writing advertising slogans and advertisements effectively. |
Từ khóa tự do
| English |
Từ khóa tự do
| beverage |
Từ khóa tự do
| food |
Từ khóa tự do
| advertising slogans |
Từ khóa tự do
| metaphors |
Địa chỉ
| 01Kho Luận văn(1): 01501406 |
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082 | |a420|bLU-T |
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100 | |aLưu, Thị Phương Thảo |
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245 | |aA study on metaphors in English advertising slogans for food and beverage. / |cLưu Thị Phương Thảo; NHDKH Dr. Tran Thi Thu Hien |
---|
246 | |aNGHIÊN CỨU ẨN DỤ TRONG CÁC KHẨU HIỆU QUẢNG CÁO
TIẾNG ANH VỀ THỰC PHẨM VÀ ĐỒ UỐNG |
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260 | |aH. : |bViện Đại Học Mở Hà Nội, |c2016 |
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300 | |a62tr. ; |cA4 |
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520 | |aThe choice of this topic is prompted by my interest of metaphors, especially metaphors used in English advertising slogans for food and beverage. The study aims to explore metaphors used in food and beverage slogans favored to advertisers and popular with customers. There is a variety of theories on metaphor and its use in advertisements, but this study is mainly based on the work of Lakoff and Johnson where metaphor is seen as a conceptual process that people use to understand and categorize the world. Therefore, forty slogans from international food and beverage brands such as: Coca-cola, Burger king, Mc Donald, Pepsi and other famous ones are classified into types based on Lakoff and Johnson’s classification, an analysis of the target domain, source domain and metaphor concept is conducted. By combining descriptive and qualitative methods, the study treats the common uses of metaphor in food and beverage advertising slogans. From the findings and analysis, we realize that conceptual metaphor plays an important part in advertising slogans in which ontological metaphor, orientational metaphor and structural metaphor are the most commonly used. The study is very useful for learning and teaching foreign language that helps teachers provide students with valuable ways of understanding through metaphor, since then students can learn and perceive language through practising and applying metaphors. The study can also help advertisers use metaphors in designing and writing advertising slogans and advertisements effectively. |
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653 | |aEnglish |
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653 | |abeverage |
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653 | |afood |
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653 | |aadvertising slogans |
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653 | |ametaphors |
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852 | |a01|bKho Luận văn|j(1): 01501406 |
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856 | 1|uhttp://thuvien.hou.edu.vn/houkiposdata1/luanvanluanankhoaluan/luanvan/2016/420/luuthiphuongthao/luuthiphuongthao_01thumbimage.jpg |
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