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DDC
| 647.94 | |
Tác giả CN
| Robert, C.Lewis | |
Nhan đề
| Cases in hospitality marketing and management / Robert C.Lewis | |
Lần xuất bản
| 2 | |
Thông tin xuất bản
| U.S : John Wiley & sons, Inc., 1997 | |
Mô tả vật lý
| 466 tr. ; 21cm | |
Tóm tắt
| The use of case studies as a pedagogical tool is becoming increasingly prevalent in hospitality programs. In the past hospitality cases just weren't readily available and current. The first edition of this book was written specifically to alleviate that problem. I have found the case study method to be such a powerful learning tool, with tremendous acceptance by students at be such a powerful learning tool, with tremendous acceptance by students at all levels, that I sometimes wonder how I ever taught without it... | |
Từ khóa tự do
| marketing | |
Từ khóa tự do
| management | |
Từ khóa tự do
| hospitality | |
Môn học
| Quản trị nhân sự trong kinh doanh du lịch | |
Môn học
| Tiếng Anh chuyên ngành DL 1 | |
Địa chỉ
| 05Kho Khoa Du lich(1): 05100995 |
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| 00000nam#a2200000ui#4500 |
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| 001 | 42201 |
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| 002 | 3 |
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| 004 | 5273FDF0-FEF1-4A98-8D94-97102B175BC5 |
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| 005 | 202308011524 |
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| 008 | 081223s1997 vm| vie |
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| 009 | 1 0 |
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| 039 | |a20230801152407|btdnam|c20230801094314|dtdnam|y20151125100101|zvulemy |
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| 082 | |a647.94|bRO-L |
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| 100 | |aRobert, C.Lewis |
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| 245 | |aCases in hospitality marketing and management / |cRobert C.Lewis |
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| 250 | |a2 |
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| 260 | |aU.S : |bJohn Wiley & sons, Inc., |c1997 |
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| 300 | |a466 tr. ; |c21cm |
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| 520 | |aThe use of case studies as a pedagogical tool is becoming increasingly prevalent in hospitality programs. In the past hospitality cases just weren't readily available and current. The first edition of this book was written specifically to alleviate that problem. I have found the case study method to be such a powerful learning tool, with tremendous acceptance by students at be such a powerful learning tool, with tremendous acceptance by students at all levels, that I sometimes wonder how I ever taught without it... |
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| 653 | |amarketing |
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| 653 | |amanagement |
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| 653 | |ahospitality |
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| 690 | |aQuản trị nhân sự trong kinh doanh du lịch |
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| 690 | |aTiếng Anh chuyên ngành DL 1 |
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| 852 | |a05|bKho Khoa Du lich|j(1): 05100995 |
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| 890 | |a1|b0|c0|d0 |
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