Sách TK Ngoại Văn
658 TR-A
Build for Change :
DDC 658
Tác giả CN Trefler, Alan
Nhan đề Build for Change : Revolutionizing Customer Engagement through Continuous Digital Innovation / Alan Trefler
Lần xuất bản 1st ed
Thông tin xuất bản New Jersey : Wiley, 2014
Mô tả vật lý 175 p : ill ; 24 cm
Tóm tắt Customers have radically changed the ways they interact with businesses, and today's organizations need to adapt. Is your company prepared for the Gen D future, or is it heading toward life support? A lot of companies across the globe are going to die over the next few years not because of macroeconomic stress but because there is an emerging generation that is radically changing the rules of customer engagement. In Build for Change, Pegasystems CEO Alan Trefler shows exactly what companies can do to turn the coming "customerpocalypse" into one of the biggest business opportunities of the decade. The newest generation of consumers is turning customer-relationship management on its head.
Địa chỉ 01Kho Sách TK Ngoại Văn(2): 01301217-8
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100 |aTrefler, Alan
245 |aBuild for Change : |bRevolutionizing Customer Engagement through Continuous Digital Innovation / |cAlan Trefler
250 |a1st ed
260 |aNew Jersey : |bWiley, |c2014
300 |a175 p : |bill ; |c24 cm
520 |aCustomers have radically changed the ways they interact with businesses, and today's organizations need to adapt. Is your company prepared for the Gen D future, or is it heading toward life support? A lot of companies across the globe are going to die over the next few years not because of macroeconomic stress but because there is an emerging generation that is radically changing the rules of customer engagement. In Build for Change, Pegasystems CEO Alan Trefler shows exactly what companies can do to turn the coming "customerpocalypse" into one of the biggest business opportunities of the decade. The newest generation of consumers is turning customer-relationship management on its head.
852|a01|bKho Sách TK Ngoại Văn|j(2): 01301217-8
890|a2|b0|c0|d0
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